The 2025 Sneakerhead Advent Calendar

24 Days of Chaos, Love & Mild Regret

One line a day. One sneaker-related mission. Some days are pure madness, some are weirdly wholesome, and this just to add a little spice to your December.

We made this calendar to spread joy, shake things up, and remind everyone that Christmas is about having fun and being kind, even when we’re all a little bit unhinged. Screenshot it, print it, or just play along, It's entirely up to you. Just have fun with it.

December 1 – 24

• 1 – Ugly Christmas jumper + your cleanest white pair

• 2 – Swap left & right shoes with a mate for the day

• 3 – Buy a £10–£20 mystery beater on Vinted (no research allowed)

• 4 – Deep-clean one pair using only stuff from your kitchen

• 5 – Post your most creased grail with the caption “battle scars ❤️”

• 6 – Wear two completely different shoes all day

• 7 – Gift someone a bottle of Crep Protect

• 8 – Rock your best pair to the supermarket

• 9 – Watch one sneaker documentary tonight

• 10 – DM a sneaker page you usually hate and say something nice

• 11 – Crocs in sport mode to work/college – own it

• 12 – Swap every lace in your rotation for Christmas colours

• 13 – Buy the cheapest sneaker mystery box on eBay

• 14 – Full 2006 throwback: skinny jeans tucked into high-tops

• 15 – Un-DS a pair you swore you’d keep forever – today’s the day

• 16 – Hand-write a thank-you note to your favourite store employee

• 17 – Wear your worst beaters to the Christmas party

• 18 – Trade one pair with a friend (even sizes, no take-backs)

• 19 – Christmas socks + the wildest sandals you own

• 20 – Take your oldest pair on a 5 km walk

• 21 – Post your personal top-5 pairs of 2025 ranking – watch the war begin

• 22 – Give your most regretted purchase one last chance

• 23 – Gift someone a single left shoe (“Santa’s got the right one tomorrow”)

• 24 – Wear your absolute number-one grail from wake-up till bedtime

• 25 – The big day! Whatever pair you open as a present becomes your official 2026 beater. (No take-backs… unless it’s worth more than a month’s rent or means the absolute world to you. We’re chaotic, not monsters.)

A Little Christmas Shoe Magic

Long before SNKRS drops and raffle stress, shoes were already the ultimate Christmas gift. Victorian kids hung stockings hoping for new leather boots to replace the ones with holes in the soles. In the 1950s, a fresh pair of PF Flyers or Converse meant you were the fastest kid on the estate come Boxing Day. And every decade since, someone, somewhere, has ripped open wrapping paper on Christmas morning, seen a box with a swoosh or a jumpman, and let out the purest scream of joy you’ll ever hear.

This December, millions of boxes will slide under trees. Little brothers will get their first “big kid” Jordans. Mums will finally understand why we care so much when they open the pair we saved up for. And somewhere, a sneakerhead will watch their partner or best mate unbox the exact colourway they’ve been manifesting all year.

That’s the real magic. Not the resale price. Not the hype. Just the smile when the lid comes off.

So whether you’re un-DSing a grail, gifting Crep “as a joke”, or just wearing your oldest beaters with pride, remember why we fell in love with this game in the first place.

Happy Christmas to you and every pair in your rotation.

May your creases be light, your Ws be plenty, and your heart be full.

Lots of love from Loose Laces See you in December, legends ❤️🎄👟